From Bigg Boss to The Night Manager: How Banijay Makes Money? | The Media Room | The Core
Bigg Boss reaches 500–600 million viewers across seven languages, with 800 production days a year, says Deepak Dhar.
India’s Microdrama Boom: 110 Million Viewers, But Who Pays?
Can microdramas become a sustainable entertainment business in India?
Vivek Couto And Mihir Shah On India’s $3.1 Billion Retail Media Boom, CTV & AI
India’s advertising market has doubled to $16 billion in five years, with retail media now worth $3.1 billion
Coldplay to Lollapalooza Inside India’s Big Concert Bet
BookMyShow has sold close to 100 million tickets, while its live events business has grown exponentially in the last four years.
Can AI Save The News Business? Earl J. Wilkinson Explains
Earl J. Wilkinson on how news publishers are rebuilding digital businesses, diversifying revenue and adapting to AI
Viraf Patell On Why New Writers Struggle To Break Into Bollywood
Through Frame Your Idea, Viraf Patell is working to uncover new writers and bring fresh stories to Indian cinema.
How Sony Is Reinventing TV, SonyLIV And KBC For India
Sony's SET viewership has grown 38% over the last two years, driving higher engagement and advertising.
Victoria Oakley on AI Copyright and Streaming Fraud
$32 Billion Recorded Music Industry Faces AI and Streaming Fraud
Are Indian Films the Next Big Alternative Investment?
Rohit Dalmia and Sidharth Jain on building film funds, managing risk and investing in content.
Imtiaz Ali on Cinema’s Comeback and Bollywood’s Future
From audience-driven success to the global potential of Indian cinema
Roshan Abbas On Live Events, AI And The Creator Economy
From Indradhanush to AI, Roshan Abbas reflects on creativity across generations
Ajay Bijli On India’s Cinema Boom And PVR INOX Growth
Indian audiences are returning to theatres, while better content variety and blockbuster films are driving box office growth.














