The Signal Brief
At The Signal Brief, we don’t do hot takes—instead, we bring you deep dives into the ‘how’ and 'why' of consumer trends. Join journalist and host Kudrat Wadhwa for a new episode, every Friday.
Why is India Suddenly Eating Avocados?
You’ve probably heard of avocado toast. But have you heard of avocado dosa? Avocado...
Are AR Glasses the Next Big Consumer Device?
Seen those videos of people wearing large headsets and entering a different world? That’s...
What’s Behind India’s Love for Anime?
If you grew up watching Shin-chan, Doraemon, or Dragon Ball-Z you are part of Japan’s...
What Does Gold Mean to Young Indians?
Indian households have nearly 11 percent of the world’s gold, most of it in the...
Why Can't We Stop Watching Micro-dramas?
Revenge. Secret millionaires. Justice served. No, these aren’t 80s Bollywood film plots;...
Selling Sleep to a Sleepless Nation
Most adults need 7 to 9 hours of sleep every night. But how many of us actually get...
Vaping is Illegal in India. So Why is Everyone Doing It?
In September 2019, India banned e-cigarettes with a sweeping law, the Prohibition of...
Is the H1-B Visa Still Worth It?
For decades, Indian professionals have chased the ‘American Dream’. At the centre of it...
Why Did India Fall Out of Love With Smartwatches?
Description: In 2019, Apple Watches outsold the entire Swiss watch industry by volume. But...
The Hype and Hard Truth of Studying in Germany
Description: Just last week, the US slapped a $100,000 fee on new H-1B visa applicants....
Are Smart Meters Really Making Bills Soar?
Description: Electricity theft is a huge issue in India. To curtail losses, and to update...
India’s Supplement Frenzy: Health Fix Or Just Hype?
Description: India’s supplement industry is booming right now. Conservative estimates say...
