Kudrat Wadhwa
Kudrat hosts and produces The Signal Brief, in addition to helping write The Core’s daily newsletter. Right now, she's interested in using narrative skills to help business stories come alive.
Why Is Everyone Playing Pickleball?
Pickleball is everywhere. On Instagram. In private clubs. In neighbourhood courts across...
The Stories that Shaped Indian Consumers in 2025
2025 was a year of change for The Signal Brief.We changed our name. We moved from being a...
When AI Starts Deciding For You
Consider this. It’s Dec 2026. You have an AI agent.You ask it to plan a trip to Bali....
Why Do We Keep Arguing About Service Charge?
When you go out to eat and spot that 10% service charge, what do you do?Pay it? Remove it?...
Why is India Suddenly Eating Avocados?
You’ve probably heard of avocado toast. But have you heard of avocado dosa? Avocado...
Are AR Glasses the Next Big Consumer Device?
Seen those videos of people wearing large headsets and entering a different world? That’s...
What’s Behind India’s Love for Anime?
If you grew up watching Shin-chan, Doraemon, or Dragon Ball-Z you are part of Japan’s...
What Does Gold Mean to Young Indians?
Indian households have nearly 11 percent of the world’s gold, most of it in the...
Why Can't We Stop Watching Micro-dramas?
Revenge. Secret millionaires. Justice served. No, these aren’t 80s Bollywood film plots;...
Selling Sleep to a Sleepless Nation
Most adults need 7 to 9 hours of sleep every night. But how many of us actually get...
Vaping is Illegal in India. So Why is Everyone Doing It?
In September 2019, India banned e-cigarettes with a sweeping law, the Prohibition of...
Is the H1-B Visa Still Worth It?
For decades, Indian professionals have chased the ‘American Dream’. At the centre of it...
