Kudrat Wadhwa
Kudrat hosts and produces The Signal Brief, in addition to helping write The Core’s daily newsletter. Right now, she's interested in using narrative skills to help business stories come alive.
Ban The Apps? India’s Youth Are Split
Last December, Australia became the first country in the world to ban social media for...
Why Are Antibiotics Failing In India?
I rarely fall sick. But when I do, it lasts for weeks.And when I was a kid, doctors used...
When Hair Becomes Surgery
Have you noticed those hair transplant ads?They flood Instagram, YouTube and metro...
Inside the Other Ten Minute Economy
After the December 31st strike by gig workers, India’s labour ministry asked platform...
Does Biohacking Actually Work?
Zomato founder Deepinder Goyal recently went viral for wearing a device called ‘Temple',...
The Fine Print Problem in Travel Insurance
Sachin is an IT consultant in Bengaluru.Recently, he bought flights for his family, flying...
Do You Really Need Organic Food?
Walk into most supermarkets today and you’ll see the organic label everywhere. Organic...
Why Does India Keep Crypto in a Grey Zone?
Last year, hackers broke into WazirX, once one of India’s largest crypto exchanges. They...
Why Is Everyone Playing Pickleball?
Pickleball is everywhere. On Instagram. In private clubs. In neighbourhood courts across...
The Stories that Shaped Indian Consumers in 2025
2025 was a year of change for The Signal Brief.We changed our name. We moved from being a...
When AI Starts Deciding For You
Consider this. It’s Dec 2026. You have an AI agent.You ask it to plan a trip to Bali....
Why Do We Keep Arguing About Service Charge?
When you go out to eat and spot that 10% service charge, what do you do?Pay it? Remove it?...
