We Don’t Charge More: IKEA India CEO On Why a Brand Seen As Aspirational Hasn’t Raised Prices
In this episode of The Core Report, Patrik Antoni talks about how IKEA sells the same range at similar prices in India as elsewhere, even as shoppers see it as a brand to aspire to. He explains the smaller stores, Rs 4,000 crore sourcing push and Delhi mega-developments that come next.
We Don’t Charge More: IKEA India CEO On Why a Brand Seen As Aspirational Hasn’t Raised Prices
In this episode of The Core Report, Patrik Antoni talks about how IKEA sells the same range at similar prices in India as elsewhere, even as shoppers see it as a brand to aspire to. He explains the smaller stores, Rs 4,000 crore sourcing push and Delhi mega-developments that come next.

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