
The Signal Daily
At The Signal Daily, we don’t do hot takes—instead, we bring you deep dives into the ‘how’ and 'why' of consumer trends. Join journalist and host Kudrat Wadhwa for a new episode, every Monday and Friday.
Will Cinema Theatres Survive the Streaming Era?
India makes more movies than any other country in the world. A lot of us also grew up with...
Inside India’s Booming Private Members-Only Club Scene
India’s elite have been fraternizing at old-school clubs for decades – I’m talking of your...
Inside India’s Art Market Boom
If you know anything about Indian art, you’ve probably heard of MF or Maqbool Fida Husain,...
How Do You Break Free From Dark Patterns?
Ever found yourself in this position – you want to read something behind a paywall, so you...
Why Did Your Binge-Watching Bill Go Up?
In May, Amazon Prime announced that it will add ads to its basic plan starting June 17. If...
How Friendly Are Pet-Friendly Hotels?
Imagine this: you’re a pet parent of a relatively well-behaved dog. It’s been a few months...
Can Dishwashers Revolutionise the Indian Kitchen?
The modern Indian woman is a force to be reckoned with. In the India our parents grew up...
What's Behind the Rise in India’s Uber Luxury Housing?
Have you ever wondered what the super rich in India live like?Though the other segments of...
Ban Or Regulate: India’s E-Bike Dilemma
Have you seen those tiny e-bikes in big cities? You know, the ones that mostly gig workers...
Buy Now, Regret Later–The Rise of Consumer Debt in India
A lot of Indians grow up with an anti-debt and anti-credit card mentality. But, the data...
Mumbai’s New Airport: A Solution or a Commute Nightmare?
Mumbai’s Chattrapati Shivaji Airport is one of the busiest airports in the world. Last...
Zara Who? We Thrift Now
In 2019, The New York Times published H&M’s dirty secret. Every year, the Swedish...