The Signal Brief

At The Signal Brief, we don’t do hot takes—instead, we bring you deep dives into the ‘how’ and 'why' of consumer trends. Join journalist and host Kudrat Wadhwa for a new episode, every Friday.

Vaping is Illegal in India. So Why is Everyone Doing It?

In September 2019, India banned e-cigarettes with a sweeping law, the Prohibition of...

Is the H1-B Visa Still Worth It?

For decades, Indian professionals have chased the ‘American Dream’. At the centre of it...

Why Did India Fall Out of Love With Smartwatches?

Description: In 2019, Apple Watches outsold the entire Swiss watch industry by volume. But...

The Hype and Hard Truth of Studying in Germany

Description: Just last week, the US slapped a $100,000 fee on new H-1B visa applicants....

Are Smart Meters Really Making Bills Soar?

Description: Electricity theft is a huge issue in India. To curtail losses, and to update...

India’s Supplement Frenzy: Health Fix Or Just Hype?

Description: India’s supplement industry is booming right now. Conservative estimates say...

The Catch Behind India’s Co-Living Boom

Description: Finding a home on rent is challenging. Many landlords have arbitrary rules....

India’s Real Money Gaming Ban and What Comes Next

Description: On August 22, the Indian Parliament passed the 'Promotion and Regulation of...

Worried About E20? What It Means for Your Car and the Climate

Description: India is an energy-insecure country. Last year, the country imported 87.7% of...

How Do I Maintain My CIBIL Score?

Description: Earlier this year, it was reported that a man didn’t get hired because of his...

Inside the US Student Visa Crisis of 2025

Description: Indian students form 27% of the international student body in the US. The US...

The Do’s and Don’ts of Weight-loss Drugs

Description: Next year, Novo Nordisk’s patents for semaglutide — the key ingredient in...

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