The Signal Daily

At The Signal Daily, we don’t do hot takes—instead, we bring you deep dives into the ‘how’ and 'why' of consumer trends. Join journalist and host Kudrat Wadhwa for a new episode, every Monday and Friday.

Mumbai’s New Airport: A Solution or a Commute Nightmare?

Mumbai’s Chattrapati Shivaji Airport is one of the busiest airports in the world. Last...

Zara Who? We Thrift Now

In 2019, The New York Times ⁠published⁠ H&M’s dirty secret. Every year, the Swedish...

India's Rental Market is Out of Control!

We’re all familiar with India’s boom story–rising salaries, more disposable income and a...

Zepto, Blinkit and Swiggy Now Deliver iPhones Within Ten Minutes. But, Who’s Even Buying?

Right now, it feels like Blinkit and Zepto are everywhere. In Delhi, where I live, it's as...

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