The Signal Brief
At The Signal Brief, we don’t do hot takes—instead, we bring you deep dives into the ‘how’ and 'why' of consumer trends. Join journalist and host Kudrat Wadhwa for a new episode, every Friday.
How Friendly Are Pet-Friendly Hotels?
Imagine this: you’re a pet parent of a relatively well-behaved dog. It’s been a few months...
Can Dishwashers Revolutionise the Indian Kitchen?
The modern Indian woman is a force to be reckoned with. In the India our parents grew up...
What's Behind the Rise in India’s Uber Luxury Housing?
Have you ever wondered what the super rich in India live like?Though the other segments of...
Ban Or Regulate: India’s E-Bike Dilemma
Have you seen those tiny e-bikes in big cities? You know, the ones that mostly gig workers...
Buy Now, Regret Later–The Rise of Consumer Debt in India
A lot of Indians grow up with an anti-debt and anti-credit card mentality. But, the data...
Mumbai’s New Airport: A Solution or a Commute Nightmare?
Mumbai’s Chattrapati Shivaji Airport is one of the busiest airports in the world. Last...
Zara Who? We Thrift Now
In 2019, The New York Times published H&M’s dirty secret. Every year, the Swedish...
India's Rental Market is Out of Control!
We’re all familiar with India’s boom story–rising salaries, more disposable income and a...
Zepto, Blinkit and Swiggy Now Deliver iPhones Within Ten Minutes. But, Who’s Even Buying?
Right now, it feels like Blinkit and Zepto are everywhere. In Delhi, where I live, it's as...
