Campa Cola To Chetak: Is Nostalgia Enough To Revive And Sustain Classic Brands?
While ‘nostalgia' can give a head start to a relaunched classic product in comparison to its competitors tin the market, experts say that despite it being a powerful tool, it cannot be used beyond a certain extent.
‘The Supply Line Has Improved': Asian Palm Oil Alliance's Atul Chaturvedi On Edible Oil Prices
Atul Chaturvedi, Chairman of Sri Renuka Sugars and President of the Asian Palm Oil Alliance explains what is keeping edible oil prices and inflation down for Indian consumers. How long could prices stay down?
‘Beneficial For Exporters, Importers': BAML's Jayesh Mehta On Internationalisation Of Indian Rupee
Jayesh Mehta, Managing Director & Treasurer of Bank of America Merrill Lynch highlights the implications and challenges of internationalising the rupee.
















