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Do You Remember The Last Great Ad You Saw And Wonder Why You Don't Recall Any?
While ad makers are creating ads for new social-media platforms, most of it is happening without understanding the audience they are catering to. This disconnect with the audience is reflected in the lack of recall value of the ads made today
Premium Outlet Malls Are A Hit In The West, But India Isn't Likely To See One Soon
Indians are buying more premium and luxury products, and discounted outlets are a great way to acquire aspirational customers. But, premium outlets and malls are not a priority for brands or developers.
‘IME-EC To Boost India's Trade With Unexploited Countries Like Saudi Arabia:' Infra expert Vinayak Chatterjee
For the weekend Edition of The Core Report, financial journalist Govindraj Ethiraj spoke to Chatterjee about how the IME-EC corridor would play out for India
Indians Aren't Looking For Energy Efficiency When Buying Ceiling Fans
There is very little awareness surrounding energy ratings of ceiling fans despite a voluntary star rating system being in place for over a decade and a mandatory star labelling enforced this year.
PVR Inox's ‘Passport' Could Bode Well For Small Budget Films, But Will They Sell?
Trade analyst Komal Nahta says that the scheme will require an aggressive push from the multiplex chain to reach the target audience and might require some revisions too.
‘We're Moving To A Multipolar World, India Part Of Story': Geopolitical Analyst Jacob Shapiro
For the weekend edition of The Core Report, financial journalist Govindraj Ethiraj spoke to Shapiro on how Asian countries are now resisting US' unilateral geo-political hegemony, and have in turn become less dependent on the US
EV Two-Wheeler Makers Are Leaning In As Premium Market Grows
The premium segment, over the last couple of years, has been seeing more traction across the board – whether it is two-wheelers, passenger vehicles or EVs.
Foreign Degrees Lose ‘Edge' In Indian Job Market As Students Struggle To Find Employment
As large number of students return to India after studying abroad and failing to secure a job overseas , recruiters tell The Core how the Indian job market's perceptions of international degree holders is changing.
