Soumya Gupta
Soumya Gupta

Soumya Gupta is a media reporter with 10 years of experience. She has previously covered consumer, retail, and e-commerce businesses at The CapTable, The Economic Times, Mintt, Fortune India, and Bloomberg.

Inside the Elections Theatre Experience

What’s it like to watch a TV-channel blaring election results on the big screen?

Will Gujaratis Pay To Be Entertained?

Following the success of Bengali-language OTT service Hoichoi, some platforms are trying...

PVR-Inox's Growth Story Hits A Wall

Premium pricing and luxury experiences should have secured PVR-Inox’s growth. Instead, the...

Celebrity Endorsements And The Grey Area Of Responsibility

MDH and Everest aren't lone examples of tainted consumer products. As brands face greater...

The Corporate Troubleshooter Leading Zee's Salvation

With the Sony merger blown, Zee is now looking to clean up its business and win back...

Will JioCinema Kill OTT Subscriptions?

It's nearly impossible to build a sustainable subscription model in streaming on just one...

Retailers Need Zomato's Walmart Moment

Walmart now owns a smart TV maker and Zomato has a stake in a digital billboards company....

With Miraj Partnership, IMAX Digs Deeper Into India

After years of expanding slowly in India, IMAX Corp is ready to dig deeper into the...

Inside The Demise Of Vice India

Vice, the Canadian millennial media company, was once valued at $5.7 billion and running a...

Can A Digital Pivot Help Indian Radio Survive?

Radio is widely considered a media business relic. Then why are the stocks of listed radio...

How MUBI India Fumbled Indie Films

Despite global indie cred and a high-profile partnership with PVR-INOX, MUBI is still not...

Indian Music Labels Are Jostling For An Uncertain Pie

India's music labels are fighting for growth. What will it take to fast-track it?

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