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India's Affordable Beauty Brands Are Innovating To Serve Evolved Consumers In Tier 2 & 3 Cities
An information boom coupled with restricted budgets has resulted in a group of consumers...
Do You Remember The Last Great Ad You Saw And Wonder Why You Don't Recall Any?
While ad makers are creating ads for new social-media platforms, most of it is happening...
Premium Outlet Malls Are A Hit In The West, But India Isn't Likely To See One Soon
Indians are buying more premium and luxury products, and discounted outlets are a great...
