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The New Consumer Economy Is Being Built on Surprises, Not Data

Teen-driven trends are disrupting legacy consumer markets from cinemas to gadgets, forcing...

Markets Pause After 7 Day Run

The BSE Sensex and NSE Nifty were both down following dampened sentiments and shades of...

The Markets Continue Bounce Back On Trump Victory

The stock markets posted their highest single-day jump in over six weeks

Marico CEO Saugata Gupta Its D2C Business And India's Changing Consumption Patterns

Govindraj Ethiraj speaks with Gupta, the CEO of a company that makes Saffola and Parachute...

Did India Inc Miss India's Consumer Demand Dip Or Simply Ignored It?

Subtle changes have perhaps led to a slowdown in the economy. Did Indian Inc miss the...

State GST Data Could Give Us Insights On Consumption: Here's How

GST collections might rise due to better compliance, it also means that the numbers would...

Income-Based Segmentation Can Customise Demand: Consumer Behaviour Expert Rama Bijapurkar

Existing methods of measuring consumption need to be analysed to see where current...

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