Rajas Kelkar is the director of Special Projects at The Core. He manages new client acquisition and develops mutually beneficial relationships to expand the content business. He is a renowned business journalist and entrepreneur with extensive experience in financial markets, personal finance, and economic trends. His insightful articles have appeared in notable publications such as Business Standard, The Economic Times, and Mergermarket. Rajas writes a highly regarded weekly column on personal finance for The New Indian Express. His authoritative voice earned him the prestigious British Chevening Scholarship in 2004, and he was honoured to be selected by the US State Department for the distinguished International Visitors Leadership Programme in 2002. Since 2013, he has focused on delivering content solutions to businesses, helping them to engage with their audiences. Through his company, Simplus Information Services, he has collaborated with prominent names in the BFSI sector.