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How India's B2B Brands Swarmed The Indian Premier League
Every IPL franchise today sports a B2B brand, a departure from the early days when advertising and sponsorship were almost exclusively consumer-centric.
The JSW-MG Motor JV Couldn't Have Been More Timely, But Will Its Bets Pay Off?
Announcing the launch in March, Sajjan Jindal, chairman of the JSW Group, said that he dreams of creating a new-energy vehicle (NEV) ‘Maruti movement' with MG
Branch Expansion Vs Digital Infra: Indian Banks Are Faced With A Dilemma
On average, enhancing digital banking and reinforcing tech infrastructure to handle rapidly rising volumes of transactions will cost banks 8-10% of their operating expenses.
World's First Pandemic Treaty Is In A Deadlock And No One's Willing To Budge
The Global South fears sharing virus info but getting no vaccines, Big Pharma's dead set on keeping its drug and vaccine rights.
Delayed Payments Are The Bane Of Indian MSMEs, Latest IT Rule Is Unlikely To Help
The MSME Samadhaan portal and legal recourse have done little for small businesses that continue to be at the mercy of bigger players for payments.
How To Live A Long And Healthy Life? This Book Has Some Answers
Author and physician Peter Attia, in his book Outlive: The Science and Art of Longevity, highlights how we can live longer through better eating habits and exercise.
Bajaj Wants To Introduce The World's First CNG Bike. But Will It Work?
With CNG bikes, Bajaj Auto is trying to make history. At a time when electric vehicles are gaining popularity, the product isn't as promising as its rickshaws once were.
10 Years Of PMJDY Couldn't Get India's Women Included In Banking. Phones Were The Problem
The trinity of Pradhanmantri Jan Dhan Yojana (PMJDY) no-frills bank accounts, Aadhaar for identification, and mobile phone for transactions isn't helping.
