How Marketers Leverage Alternate Media Ecosystems

Insights on how digital video is redefining India's marketing landscape

• By The Core Team
• Published On 13 Jun 2025 5:00 PM IST

‘Upgrading A Dominant Emotional Theme': Brand Strategist Dheeraj Sinha On What Works In India

Advertising for the evolving Indian consumers revolves around celebrating upgrades in life, rewarding oneself and tapping into emotions, and not making them think too much says Group CEO, FCB.

• By The Core Team
• Published On 28 Dec 2023 5:30 PM IST

Do You Remember The Last Great Ad You Saw And Wonder Why You Don't Recall Any?

While ad makers are creating ads for new social-media platforms, most of it is happening without understanding the audience they are catering to. This disconnect with the audience is reflected in the lack of recall value of the ads made today

• By Kamalika Ghosh
• Published On 27 Oct 2023 5:30 PM IST

Campa Cola To Chetak: Is Nostalgia Enough To Revive And Sustain Classic Brands?

While ‘nostalgia' can give a head start to a relaunched classic product in comparison to its competitors tin the market, experts say that despite it being a powerful tool, it cannot be used beyond a certain extent.

• By Surbhi Sharma
• Published On 29 July 2023 5:30 PM IST