Consumer Insights Driving Mondelez India’s Playbook Across Chocolates, Biscuits and Quick Commerce

In this week’s special edition, Govindraj Ethiraj speaks with Nitin Saini, CMO at Mondelez International, on how a shift in consumer behaviour is recalibrating innovation, pricing and distribution across chocolates and biscuits.

Buy Now, Regret Later–The Rise Of Consumer Debt In India

As Margins Shrink And Loyalties Shift, FMCG Giants Hit Reset

FMCG majors in India are facing shrinking margins, distributor turmoil, and shifting consumer behaviour, forcing a rethink on pricing, distribution, and brand loyalty.

The New Consumer Economy Is Being Built on Surprises, Not Data

Teen-driven trends are disrupting legacy consumer markets from cinemas to gadgets, forcing brands to rethink how fast and where demand can swing next.

Ola Consumer’s IPO Puzzle: Can Bhavish Aggarwal Sell a Fading Business to Public Investors?

Ola Consumer’s IPO will depend on its offer-for-sale structure and the willingness of its 53 existing investors—who have poured in $4 billion in equity and debt—to stay on board

Relating to the Consumer at the Right Data Point with Amitesh Rao

The future of advertising hinges on data and creativity

Did Mamaearth's Pre-IPO Inventory Push Mask Deeper Financial Troubles?

Mamaearth's aggressive inventory push before its IPO and subsequent struggles with unsold stock raise questions about its financial health and transparency, jeopardising its transition from an online brand to a retail powerhouse.

The Markets Coast On Election Results

With a firm election result and strong global cues, notably from Wall Street, it was almost a no-brainer for the markets to go up once again on Monday