Air India employees seem like an unhappy lot as the Tatas have made several fundamental changes including automated roster planning, digital leave applications and rewarding merit over seniority.
Making the transition from ‘Dart Plus’ to ‘Bharat Dart’ on September 12, Blue Dart is evidently the first major brand to go with a Bharat branding in recent times. Could others follow?
While the airline is showing improvement in certain areas, its focus should have been on improving the product on offer fully before thinking of a rebranding strategy