For the affluent and older consumers of coffee machines who want to have accessible and convenient Italian-quality coffee, automatic coffee machines is the answer.
An information boom coupled with restricted budgets has resulted in a group of consumers who are aspirational but want affordable products, especially in tier 2 & tier 3 cities.
Indians are buying more premium and luxury products, and discounted outlets are a great way to acquire aspirational customers. But, premium outlets and malls are not a priority for brands or developers.
Trade analyst Komal Nahta says that the scheme will require an aggressive push from the multiplex chain to reach the target audience and might require some revisions too.
As large number of students return to India after studying abroad and failing to secure a job overseas , recruiters tell The Core how the Indian job market's perceptions of international degree holders is changing.