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Urban FMCG Growth Isn’t Trailing Rural, It’s Just Downtrading
While quick commerce and D2C exist more in urban areas, they’re too small to move the market, according to research and monitoring agency Kantar.
As Margins Shrink And Loyalties Shift, FMCG Giants Hit Reset
FMCG majors in India are facing shrinking margins, distributor turmoil, and shifting consumer behaviour, forcing a rethink on pricing, distribution, and brand loyalty.
Did Mamaearth's Pre-IPO Inventory Push Mask Deeper Financial Troubles?
Mamaearth's aggressive inventory push before its IPO and subsequent struggles with unsold stock raise questions about its financial health and transparency, jeopardising its transition from an online brand to a retail powerhouse.
India Doesn't Really Have A D2C Industry And Shopping Habits Are To Blame
Most of India's much-hyped direct-to-consumer industry comprising fancy food, creams, and clothes is hardly direct.
‘D2C Brands Will Get Destroyed:' Private Equity Expert Haresh Chawla On Steep Fees Charged By Online Platforms
Online marketplaces like Amazon or Flipkart charge steep fees and promote those who can pay more, making it difficult for direct-to-consumer brands to survive.
