D2C brands
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Urban FMCG Growth Isn’t Trailing Rural, It’s Just Downtrading
While quick commerce and D2C exist more in urban areas, they’re too small to move the...
As Margins Shrink And Loyalties Shift, FMCG Giants Hit Reset
FMCG majors in India are facing shrinking margins, distributor turmoil, and shifting...
Did Mamaearth's Pre-IPO Inventory Push Mask Deeper Financial Troubles?
Mamaearth's aggressive inventory push before its IPO and subsequent struggles with unsold...
India Doesn't Really Have A D2C Industry And Shopping Habits Are To Blame
Most of India's much-hyped direct-to-consumer industry comprising fancy food, creams, and...
‘D2C Brands Will Get Destroyed:' Private Equity Expert Haresh Chawla On Steep Fees Charged By Online Platforms
Online marketplaces like Amazon or Flipkart charge steep fees and promote those who can...
