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Can Nykaa Keep Its Market Crown In This Beauty Battle?
Competition in beauty retail is pushing platforms to look beyond discounts and exclusivity...
E-Commerce Marketplaces Are A Catch-22 For India's Small Brands
These marketplaces are a great place for brands to grow, but they come with unique caveats...
India's Affordable Beauty Brands Are Innovating To Serve Evolved Consumers In Tier 2 & 3 Cities
An information boom coupled with restricted budgets has resulted in a group of consumers...
