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The New Consumer Economy Is Being Built on Surprises, Not Data
Teen-driven trends are disrupting legacy consumer markets from cinemas to gadgets, forcing brands to rethink how fast and where demand can swing next.
‘Governance Was Non-Negotiable’: CEO Falguni Nayar On Building Nykaa
In the interview with journalist Devna Gandhi, Nayar also spoke about building the business as a mother of two, the learnings she received from her investors, the work culture in the organisation and much more.
Can Nykaa Keep Its Market Crown In This Beauty Battle?
Competition in beauty retail is pushing platforms to look beyond discounts and exclusivity to gain customers.
E-Commerce Marketplaces Are A Catch-22 For India's Small Brands
These marketplaces are a great place for brands to grow, but they come with unique caveats for direct-to-consumer brands.
India's Affordable Beauty Brands Are Innovating To Serve Evolved Consumers In Tier 2 & 3 Cities
An information boom coupled with restricted budgets has resulted in a group of consumers who are aspirational but want affordable products, especially in tier 2 & tier 3 cities.
