How Do You Break Free From Dark Patterns?

‘Governance Was Non-Negotiable’: CEO Falguni Nayar On Building Nykaa

In the interview with journalist Devna Gandhi, Nayar also spoke about building the business as a mother of two, the learnings she received from her investors, the work culture in the organisation and much more.

Can Nykaa Keep Its Market Crown In This Beauty Battle?

Competition in beauty retail is pushing platforms to look beyond discounts and exclusivity to gain customers.

How E-Commerce Platforms Trick Consumers Into Buying More

Dark patterns are practices that are intended to manipulate buyers into making decisions that are commercially beneficial to e-commerce players.